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  1. 10% of all profits from Shield online sales will be donated to our Winter Outreach Partners + Free Ground Shipping on orders over $150!

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Community Impact

 Our purpose is deeply rooted in promoting inclusivity in the great outdoors. This commitment extends not only within our company but throughout the entire outdoor community. By fostering transformative experiences, we seek to break down barriers and create a space where individuals from diverse backgrounds can connect with nature. We envision a future where the outdoors becomes a vibrant, welcoming space that embraces inclusivity and diversity, inviting people from all backgrounds to explore, learn, and thrive in harmony with the world around them.

Purpose Partners

These organizations embody our mission to create for a more inclusive and sustainable outdoors, filled with transformative experiences

Share Winter

Dedicated to making winter sports more accessible to a broader, more diverse youth community through programs across the country.

Vail Veterans Program

Provides transformative activities for military injured and their families through programs such as therapeutic recreation and caregiver wellness events.

SOS

Uses mentoring and outdoor experiences to engage young people in a multi-year curriculum fostering a sense of belonging, skill development, and character building.

The Service Board

Offers year-round, culturally-relevant programs for equitable access to outdoor activities for youth in historically marginalized communities.

Black Outside

Dedicated to reconnecting Black, African-American youth to the outdoors through culturally relevant programming.

Brown Girls Climb

Facilitates mentorship, provides access, uplifts leadership, and celebrates representation in the outdoors and climbing for People of the Global Majority.

HBCUs Outside

Committed to helping students and alumni of Historically Black Colleges and Universities get outside and to the top of the outdoor industry.

Boyz N The Wood

Creates immersive experiences for Black men to build brotherhood, fortify mental health, and engage their personal development.

Negus In Nature

Provides access points for Black communities to explore and connect with nature and the healing it provides.

Staples InTents

Fosters diversity in the outdoors by educating and inspiring others to become more comfortable, confident, and curious about outdoor adventure.

Big City Mountaineers

Provides transformative experiences in nature for youth from disinvested communities.

Big Sky Youth Empowerment

Connects youth with peer, mentor, and program managers for weekend adventures and weekday workshops.

Industry Partners

These industry partners are committed to promoting outdoor well-being, fostering community health, and advancing the vitality of the outdoor industry.
National Brotherhood of Snowsports

The National Brotherhood of Snowsports

Champions winter sports and outdoor inclusivity for people of color across the nation. They support athletes competing in the Winter Olympics and strive to enhance participation in winter sports.

Each year, the NBS Summit unites regional clubs to address the unique challenges encountered by the black skiing community and to celebrate the joy of the sport.

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In Solidarity Project

The Insolidarity Project

Works with community leaders, partners, and outdoor brands to foster inclusivity in the outdoor community. By connecting leading brands with inclusion advocates, they aim to advance representation for people of color, pushing diversity to the forefront.

Check out the amazing collections with the InSolidarity Project and Alberto Lemus, in partnership with both Seirus and Nordica.

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The Outdoor Foundation

Works to make the outdoors accessible for all, promoting personal and community health through research and community investment.

Snowsports Industries of America

The winter outdoor industry trade association, helps members solve business challenges, adapt to change, and foster innovation, ensuring the thriving future of the winter outdoors.

CORP

Empowers the outdoor recreation industry to influence policy, endorse investments, and unite an inclusive community to highlight the advantages of outdoor activities.

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