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10% of all profits from Shield online sales will be donated to our Winter Outreach Partners + Free Ground Shipping on orders over $150!

About Us


We all go outside, no matter what the season. We ski, snowboard, hunt, camp. We walk our dogs, commute to work, watch sports, and even party outside on New Year’s. Whatever gets you out there; you want to stay warm. Well you’ve come to the right place! Our gear is made with extremities in mind; to keep your hands, feet, face, and head warm and protected. And not just warm enough to grit through it. We mean really warm. Like, surprisingly warm.



We’d like you to know two things about Seirus Innovation.

First: we believe in comfort. We use the latest fabrics, the most advanced technologies, and a remarkably unique R&D process that’s delivered new forms of comfort every year since 1978. We don’t follow industry trends, we follow comfort. We were the first to bring rechargeable heated gloves to market, and we own 19 patents aimed at making your outdoor experience warm and comfortable.

Second: we focus on extremities. That’s it! Other companies spread their focus across base layers, jackets, and sometimes tents. The only thing we think about is redefining all-weather comfort for your head, hands, and feet.



We believe in continually improving our processes to be more sustainable for the sake of the environment. Through our adoption of solar power at our office and warehouse, a move to biodegradable materials over plastic bags, and more we have greatly reduced our carbon and waste footprints. As a family business we know we’re all in this together, so we take care for not only the environment, but our employees, our partners, our suppliers, and of course our customers as well. Our Outreach page shows some of the amazing institutions we are proud to collaborate with in this industry, all of whom are working tirelessly to preserve and bring the joy of the outdoors to everybody.



Our skills at innovating comfort started back in the late 1970s. Co-founders Mike Carey and Joe Edwards, both avid skiers, each brought to market a new product that improved the skiing experience. After joining innovations, Seirus thrived by creating a unique R&D culture where everyone at the company critiques, tests, and designs products in an ongoing cycle of invention and reinvention. It leads to great products that continue to get better and better.

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